With customers using multiple touch-points, it is very important to engage them at every touch-point with relevance and context. In order to do that to every single customer, you have to resort to machine driven intelligent automation, which can learn and compute from past and present behavior in order to create true context and relevance in every customer’s experience.
We’ve developed a state machine automation that understands the state of the customer (by computing customer stages, behavior and interactions), looks at a rule book to perform the next action (personalized message) and collects responses to update the behavior. Using the concept of customer strings, this loop automation constantly updates the string in real-time. The string which is consumed by touch-points, have access to real-time insights of every single customer.
Using these concepts, Plumb5 Platform allows business to configure engagement automation and create an instant personalized experience for their customers.
The unified stack allows marketers to visualize journeys across the customer lifecycle, with a built-in tag mechanism to understand customers at various stages of their lifecycle.
The platfrom offers a customizable rules engine to manage states, scores and operations, which is used for auto classification and auto segmentation for triggering the automation cascade.
Without having to resort to a separate MDM solution, businesses can extend the existing customer master data to create an absolute data master and manage governance.
Plumb5's emphasis on performance comes from the fact that everything needs to be in real-time and uses pre-computed tags to fetch split second results.
Built to handle a variety of scenarios upto the level of fine-grain permissions, it can be easily accessible and adaptable to any kind of business environment.
The platform is designed to simplify data processes and bring about a substantial change in how functional apps and back end apps are laid out within an enterprise.