✦ POWERED BY P5PILOT

Stop Guessing. Let AI Pick the Channel and the Moment.

Every customer has a channel they actually respond on, and a moment they're actually paying attention. Intelligent Campaign Orchestration uses each customer's unified profile and propensity score to pick both automatically — so every send goes out on the right channel, at the right time, without a marketer guessing at either.

Per-customerChannel & send-time decisions

Self-learningImproves with every campaign

Zero setupWorks inside existing journeys

Plumb5 AI recommending WhatsApp as the best channel and 6:40 PM as the best send time for a customer, next to a chart comparing manual vs AI-optimized engagement

SMART CHANNEL SELECT

Find the Channel Each Customer Actually Uses

Not every customer opens email. Some only reply on WhatsApp; others only notice a push notification. Smart Channel Select looks at how a customer has engaged across email, SMS, WhatsApp, push and web in the past, and picks the channel most likely to get a response for this specific send — automatically, campaign after campaign.

1Rank every available channel for a customer by predicted response likelihood

2Fall back automatically to the next-best channel if the top choice doesn't land

3Re-rank channels as new engagement data comes in, so the pick never goes stale

Plumb5 AI recommending the best channel for a customer with a confidence score

OPTIMAL SEND TIME

Send at Their Peak Moment, Not Yours

A 9 a.m. blast treats every customer like they're the same person. Optimal Send Time learns the hours each individual customer is historically most active and responsive, then times their message to land inside that window — even if that's 6:40 p.m. for one customer and 8 a.m. for another.

It's the same engine behind Propensity Scoring and Journey Builder, applied to a single question: when is this person actually going to look?

Plumb5 AI recommended send time card showing 6:40 PM as peak engagement

WHY IT WORKS

Built on the Data You've Already Unified

Intelligent Campaign Orchestration isn't a separate tool bolted on top — it reads directly from the same unified customer profile, propensity scores and journey data already powering the rest of Plumb5.

Three customers engaging on Email, WhatsApp and Facebook Messenger at different times, converging into one right-channel right-moment decision

No Extra Integration

Runs on data you've already connected — unified profiles, scores and past campaign history.

Higher Engagement, Less Effort

Let the model find the winning channel and moment instead of running endless manual A/B tests.

Drops Into Existing Journeys

Add it as a step inside any Journey Builder flow — no need to rebuild campaigns from scratch.

Gets Smarter Over Time

Every open, click and reply feeds back into the model, so predictions keep improving on their own.