Integrating Plumb5 helps in analyzing your store across all three entities; Product Sales, Customers and Channels. The marketer can monitor customer journeys, right from the first visit till their last purchase and can further set rules to segment visitors/customers to enable conversion workflows.What We Offer
By plugging Plumb5, you can visualize your customer's activity by their clickstream, source, interactions, responses along with demographic and social preferences. This enables you to get deeper insights about a single customer where personalized campaigns can be triggered based on their overall attributes
By tagging purchase data to sessions, you can measure the conversion on each of your campaigns and determine the effectiveness of your investments on individual channels. You can also apply attribution models to understand channel contributions en route to purchase.
Create cohorts based on transactions, behavior, interactions or sentiments and generate insights, which can be applied on conversion campaigns You can create cohorts using multiple parameters and assign workflows to these cohorts to stage the user to the next conversion stage.
You can monitor your acquisition spends by enabling the customer statement app, which aligns every visitor's interaction by the amount spent. So this will enable you to track your spend on your leads/prospects, prior to your conversion campaign. As the app maintains the interaction history, till the last purchase, you can even monitor retention costs and get insights on buying cycle, frequency and current status of profitabililty
Create Goal paths and enable triggers and workflows to attract visitors to a particular conversion path. You can further measure the effectiveness of each goal path and segment drop-outs by stage, to assign a follow-up campaign. Set workflows for drop-outs and engage them back to the conversion path.
As interaction scoring and segmentation is done in real-tme, you can enable workflows to engage customers, when they are online at a touch-point. Real-time conversion workflows has increased conversion rate by 220% in comparison to latent campaigns
Integrate transaction data and segment customers based on purchases and product affinity. Run rule-based retention campaigns or offer campaigns to these customer segments This integration also helps in aligning data required for monitoring customer spends.
You can now enable your store for some real time action as you can quickly configure customer interaction tools and optimize your conversion cycles. The tools are seamlessly integrated to enable access to segmentation and behavior data. All interaction data recorded at the tool level is tagged back to the customer unified profile for lifecycle analysis and insights.
Enable Site Chat on your store by inserting a simple embed script along with your tracking scripts Integration allows you to set up personalized messages to customers or a particular customer segment
Sync customer list with Plumb5 contacts and start your email communication from Plumb5 dashboard. The big advantage is that you can follow your mail recipients right through his clickstream The mail responses is in turn tagged back to the customer profile
Create scripts to enable interaction or display personalized content by tagging available customer segments The marketer can quickly create forms, assign themes and rules and publish it on the store
Integrating Plumb5 to your store enables automation on your store. You can setup workflows to automate lead generation, lead conversion and retention campaigns, by using rules and scores. This enables constant communication with the audience on both web and email touch-points!.
You can also setup workflows for generating leads from unknown visitors, resulting from Search or Referral Campaigns. You can use the behavior and site interaction parameters to arrive at insights about the visitor which can further utilized for enticing the visitor to disclose his identity and intent. Based on past cases, our customers have increased their lead generation effectiveness by 120%.
You can set different workflows to either remarket a product or to understand purchase behavior or to get product feedback You can enable different triggers for customer segments and enable alerts and notifiers for drifting customers or risky customers Identify popular purchase paths and enable workflows to route customer segments in the desired paths for higher optimization.