Campaign Orchestration is where Plumb5 turns a customer's journey into action — design multi-step journeys on a drag-and-drop canvas, then let AI pick the exact channel and moment each customer is most likely to respond, automatically.
Everything in Campaign Orchestration runs on two connected layers — one that designs the journey, and one that decides how each customer moves through it.
Create, orchestrate and deliver multi-step journeys across every touchpoint and channel on a configurable, drag-and-drop design canvas — with live stats to track and course-correct performance in real time.
Powered by P5Pilot, Intelligent Campaign Orchestration reads each customer's unified profile and propensity score to pick the channel and send time most likely to get a response — automatically, and without a marketer guessing at either.
See journey design and AI-picked channels working together on your own data.