Plumb5 - Segment Builder | Advanced Segmentation

Segment Builder

Create an advanced group profile using data from different sources

As customer data increases, organizing data in useful ways that will highlight similarities or differences between customers. Find out what’s working for a high-performing group and duplicate that success with others. In order to achieve this you need to be able to understand all the contributing factors and take action towards them accordingly.

Segmentation helps you to identify those who will give you the most immediate and profitable ROI. Plumb5 Segment Builder allows you to gain detailed insights about customers so that you can produce a powerful, data-driven marketing strategy.

Dynamic segments for message personalization

Build hyper-targeting segments based on user data. Send content that meets everyone's individual interests and offer items that are more likely to prompt a purchase. Use any data combinations to build lasting relationships with your customers.

Audience Clustering & Customer Analysis

Analyse a large number of variables simultaneously to quickly turn new relationships into actionable audiences for further analysis, targeting and personalisation. Connect customer data from traditional, digital marketing channels to get a more comprehensive view of unique customer behaviours and attributes.