Founded in 2010, Plumb5 is an integrated data platform developed by Decisive Analytical Systems. It was built to solve marketing challenges permanently — by unifying customer data and automating business processes to drive customer-centric engagement.
Most businesses run their website, email, social, commerce and CRM as separate systems, each holding its own slice of the same customer. Getting a complete picture means stitching that data together by hand — so decisions get made on partial context, and the customer experience shows it.
A world where businesses know their customers better, engage them intelligently, and grow through every interaction.
To bring customer data, analytics, marketing automation, sales and AI together on one intelligent platform—helping businesses Analyse. Orchestrate. Grow.
Plumb5 didn't arrive as a finished platform. Every module — from web analytics to AI-driven automation — was added because a real gap showed up in how businesses were engaging their customers.
Plumb5 brings together everything a business knows about a customer — across website, mobile, email, social, commerce, CRM, loyalty, offline store and call data. Marketers get a real-time, unified view of every customer and can act on it with fast, relevant campaigns instead of waiting on a report.
Talk to our team about what Plumb5 can unify for your business.